Name: Trevor Stevenson
Route Location: Caron and Old St. Augustine road to the plaza down the road from there.
Target Audience: The target audience for this particular project was younger people (between 11-25) and a slightly older crowd (between 29-45).
Brief Redesign Description: With the redesign of JTA I wanted one thing from the beginning – instant recognition from a distance. Using intense color choices (bright red and bright green) and larger signs I believed this could be achieved, since even the current bus stop signs are so unremarkable that it’s easy to look right past them.

As far as the designs themselves go, I wanted to kick it up a notch. I kept the original “JTA” from the current logo but threw everything else out the window. Sharper, more interesting shapes adorn the new buses and bring a nearly futuristic look to the old arrow-laden logo. Even the bust stop itself has the bright green spines of the logo in and around it.

Revitalizing the older and ultimately outdated aspects of the JTA organization was an interesting proposition. The design changed dramatically throughout the first week or two but once the initial plans were locked in it went smoothly and without issue. I wouldn’t change anything I’ve done and even the things that didn’t work well helped me realize what I could have focused on to improve it. After all, who is so arrogant as to believe they can’t learn from their mistakes?

In short, I‘ve learned a great deal from this assignment and I’ve become a better designer because of it.